top of page

About Us

About Activity Business Cover 

We are an independently owned insurance broker who's staff have years of knowledge providing insurance advice and cover to businesses trading within the activities and fitness industries. Our aim is to build long-lasting client relationships. We do this by offering a personal approach to business - we're not an 'online broker'. Advising our customers from the outset and throughout the policy period (if any changes are required), we look after your specific needs and build a policy around your requirements. We understand that sourcing the correct insurance policy can be a daunting task, we're here to assist. 

Tailored Approach to Business and Personal Insurance

We understand your business and the risks you face conducting your activities. We listen carefully to your needs and provide a tailored individual service to suit your requirements.

Experienced Staff

Our staff have years of experience insuring businesses and individuals within these sectors. We pride ourselves on knowing a great deal about the key risks that your business will face and how to make sure you're properly covered, so you can focus on the most important thing; running and growing your business.

High Service Standards 

- We offer a friendly and personal service.


- We are experts in this field with years of experience and provide impartial advice to our clients. 

- We can look at more 'complex' customer requirements. 

- We have embedded the Financial Conduct Authority's (FCA) Treating Customers Fairly (TCF) directive into our company culture. Meaning we consistently aim to provide high levels of service.


Other Insurance Services

In addition to our specialist insurance services, we assist our clients with a variety of general insurance services (personal or business). Please see for more information. Alternatively, contact us via email (link to contact page) or phone on 0207 078 7540.

Authorised by the FCA

For your peace of mind, Blue Fox Financial Ltd trading as Activity Business Cover is authorised and regulated by the Financial Conduct Authority (FCA) 808552. 


I found dealing with John at Activity Business Cover a dream. He was happy to answer any questions I had, and I had many. He also reduced my annual premium quite considerably. I would highly recommend.

— Kirsty, New Wave Pilates

Further Links and Documents/Forms
bottom of page